

New to our Élysée collection: the Baguette Bleu Blanc Rouge model
What's the must-have new sock for summer 2025?
This summer, Maison Broussaud invites you to discover a textile creation unlike any other. A sock that does more than simply adorn your feet, but asserts a vision of style and French craftsmanship. Introducing the Baguette Bleu Blanc Rouge, the newest sock in our Élysée collection , a subtle blend of understated elegance and symbolic commitment.
Carefully knitted in our Limousin workshops, this unique piece delicately pays homage to our heritage. Its name evokes a way of life, its design embodies a state of mind: that of a France proud of its know-how and refinement.
What are the fashion trends for socks in 2025?
Fashion in 2025 puts socks back in the spotlight. No more invisible accessories: make way for expressive socks with meaningful patterns. The Baguette model fits perfectly into this trend.
Against a deep navy background, three fine tricolor stripes subtly and stylishly accentuate the leg. It's a statement piece, without being over the top: the kind of detail that catches the eye without being excessive. Wear it with rolled-up jeans or dress pants to showcase your taste for style... and quality.
Why choose a new sock that is 100% Made in France?
Behind this sock lies a story. The story of a family business, committed since 1938 to preserving exceptional craftsmanship. The Baguette Bleu Blanc Rouge design was created in partnership with the French Presidency: a strong link between the garment and the values it represents.
Made entirely in France, this sock combines local expertise, ethical production, and mastery of materials. It's a choice made with your heart, a conscious purchase, and a way to support French textiles.
What is the best material for socks?
The BBR Baguette is made from yarns certified OEKO-TEX® STANDARD 100 CQ 1276/2, IFTH, chosen for their softness, durability, and safety. From the first try, the difference is noticeable: no slipping, no discomfort, just a sock that hugs the foot and allows the skin to breathe.
We opted for fibers that stand the test of time, wash after wash, without pilling or sagging. Because such a well-made sock should stay beautiful for a long time.
What is the average lifespan of a pair of quality socks?
At Maison Broussaud, quality is not a buzzword. It is a requirement that we apply at every stage, from knitting to packaging.
The Baguette model benefits from this meticulous craftsmanship: strong seams, discreet reinforcements, and durable fibers. It's designed to last for several seasons without losing its shape or color. That's the key difference between an ordinary sock and a Maison Broussaud creation.
Why does Generation Z prefer to show their socks?
Because they want to wear pieces that say something about them. Today, younger generations display their convictions, their cultural references, and their attention to detail. The Baguette model, with its tricolor stripe, becomes more than an accessory: a signature.
It's an elegant alternative to the uniformity of invisible socks. A way to express oneself, to affirm one's roots, and to do so with style.
Why choose the Baguette Bleu Blanc Rouge model?
- To celebrate French elegance through a strong textile detail
- To wear a 100% Made in France garment, crafted in our Limousin workshop
- To showcase a style that is understated, committed, and resolutely modern
- To express your values through a meaningful accessory
- Because a new sock can also tell a story

Available now
The Baguette BBR Marine model is now available in our online store. Experience a new textile combining comfort, craftsmanship, and French elegance.


