Our Maison Broussaud socks in Tokyo : a look back at the Mode in France 2026 trade show
Maison Broussaud was in Tokyo for its second participation in the Mode in France exhibition, a major event for French brands wishing to expand into the Japanese market. This new presence marks an important step in the international reach of our Made in France socks and confirms the growing interest in our expertise.
After a first edition focused on discovery, this return to Japan represents a natural continuation of our export development. It also testifies to the recognition of the work carried out daily in our Limousin workshops.
What is the Mode in France Tokyo exhibition?
The Mode in France Tokyo exhibition is a professional event dedicated to French fashion and accessory brands wishing to make themselves known in Japan. It brings together buyers, distributors, department stores and industry professionals who come to discover French collections and forge new commercial partnerships.
For French companies, this exhibition is a strategic gateway to the Japanese market, renowned for its demanding nature, its taste for quality products and its interest in European artisanal know-how.
Why participate in a trade show in Japan?
Participating in a trade show in Japan primarily allows direct meetings with local market players. It is an opportunity to present collections, understand buyers' expectations and establish lasting commercial relationships.
For Maison Broussaud, being present in Tokyo also means better understanding the cultural specificities of the Japanese market, which is particularly attentive to the quality of materials, the precision of finishes, and the history of products.
These on-site meetings are essential for building a solid export strategy adapted to local realities.
Why are French brands setting up in Japan?
Japan is one of the international markets most sensitive to craftsmanship and expertise. French products benefit from a strong image there, associated with quality, authenticity, and elegance.
This recognition attracts many French brands, particularly in the fashion and accessories sector. The Japanese public attaches great importance to durability, technical precision, and the transmission of skills, values that naturally resonate with those of Maison Broussaud.
Is the Japanese market important for French fashion?
Yes, Japan is a strategic market for French fashion. It stands out for its structured distribution network, a demanding clientele, and a strong appetite for premium products.
For French brands, it represents both a commercial opportunity and an image market. Developing there helps strengthen international positioning and enhance brand identity.
What are the expectations of Japanese consumers?
Japanese consumers primarily look for:
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impeccable quality
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carefully selected materials
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precise and durable manufacturing
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a sober and refined aesthetic
This demand perfectly matches Maison Broussaud's approach, which places quality and longevity at the heart of its production.
How to develop a French brand in Japan?
Establishing a presence in the Japanese market requires time and regular presence. Development relies on several levers:
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participating in professional trade shows
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building a local distribution network
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forging lasting relationships with partners
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understanding cultural and commercial expectations
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gradually adapting its offering
At Maison Broussaud, this process is built step by step, through meetings, exchanges, and a gradual implementation strategy.
Our feedback: Maison Broussaud at the Mode in France Tokyo 2026 exhibition
In Tokyo, we are presenting our two latest collections designed by Alexandra Broussaud and our team. True to our DNA, they highlight the quality, attention to detail, and durability of our Made in France socks.
The exhibition is also an opportunity to exchange with Japanese professionals who are particularly sensitive to the authenticity of French products, high-end materials, and the history accompanying each creation.
Today, Maison Broussaud already has active clients in Japan. This presence is the result of long-term foundational work, built on trust and consistency.
Bringing our values internationally
Participating in the Mode in France exhibition in Tokyo also means proudly upholding the values that drive us. Our socks are made in France using recognized expertise, certified as "Entreprise du Patrimoine Vivant" (EPV - Living Heritage Company) and "Origine France Garantie" (Guaranteed French Origin).
These commitments resonate particularly strongly in Japan, where the transmission of skills and artisanal excellence hold a central place.
Our ambition remains the same: to offer quality socks, representative of the historical know-how of our French factory, capable of distinguishing themselves on international markets.
What prospects for our Made in France socks in Japan?
For the coming year, our objective is clear: to continue developing our distribution network, with new partner boutiques and a reinforced presence in Japanese department stores.
Beyond commercial growth, this establishment also allows us to better understand market expectations and enrich our product vision.
A collective adventure above all
Our presence in Tokyo is above all a human and collective adventure. It reflects the commitment of our teams, our constant desire to progress, and our wish to promote Maison Broussaud while remaining true to our values.
The Mode in France 2026 exhibition in Tokyo is a continuation of our history and opens new perspectives for the future of our Made in France socks internationally.
